Virtual Program Marketing Toolkit

Use these customizable marketing resources to promote your virtual program and communicate with prospective students and families. The resources below can be personalized to reflect your school's branding, contact information, and virtual program details.

Customizable templates

Choose the family outreach resource that best fits your communication needs or use them together as part of your virtual program outreach.

  • Flyer: Introduce prospective families to your virtual program with a one-page flyer highlighting key program benefits and ways students may benefit from online learning.
  • Parent Letter: Share a personalized letter with families introducing your virtual program, explaining its benefits, and encouraging them to learn more.
  • Email Template: Send a ready-to-use email introducing your virtual program and inviting families to learn more or contact your school with questions.

Before you share these templates

Each template is editable and designed to be customized for your school or district. Before sharing these resources with families:

  • Replace all highlighted placeholder text with your school's information. 
  • Insert your school or district logo where indicated. 
  • Update the contact name, phone number, email address, and website. 
  • Review the messaging and tailor it to reflect your virtual program and enrollment process. 
  • Remove all placeholder highlighting before distributing the templates. 

These templates are designed to serve as a starting point. Feel free to tailor the messaging to reflect your school's programs, offerings, and communication style.