Virtual Program Marketing Toolkit

Get the game plan you need to promote your virtual program to students and their families. Whether you want to increase enrollment in your virtual program, recover students who have enrolled in a program outside of your district, or re-engage students who have dropped out of school, you’ll need a solid game plan for getting the word out. That’s where our toolkit comes in. In this kit, you’ll find everything you need to promote your online course options to students and their families.

The toolkit includes steps and materials for two game plans:

  • Awareness Game Plan: This plan is designed to help you raise awareness about your virtual program. It can be used to increase the number of current students enrolled in your virtual courses by letting students and families know that virtual courses are available. Or it can be used to attract new or former students from around your district, especially those who have left your district to attend another program or are homeschooled.
  • Recovery Game Plan: This plan is designed to help you recover students who have dropped out of school. It can be used to let these students and their families know that virtual courses are available. Whether these students dropped  but because they thought they’d fallen too far behind or because they simply needed more flexibility due  to their responsibilities outside of school, this game plan lets them know that you offer a virtual option that can help them get back on track to graduate.

Each game plan includes informational materials in a variety of formats, including e-mails, letters, postcards, flyers, social media messages, and print and digital ads. All you have to do is pick which materials you’d like to use. Each document is customizable so that you can add your school or district logo, contact information, and more.

Toolkit contents

Documents

Emails

Social badges

Ads